Festive spending cools, but 50k-plus shoppers rise
New Delhi: The festive shopping budget in India is expected to decrease in 2026, despite a 2 percentage point rise in consumers willing to spend Rs 50,000 or more, according to a survey by InMobi Advertising. The survey, covering 1,110 individuals across Android and Apple's iOS platforms, revealed that high-ticket shoppers saw an increase in intent, with 22% of Android users and 15% of iOS users planning to spend between Rs 25,000 and Rs 50,000.
However, the overall base of consumers increasing their budget has declined. Around 60% of consumers plan to make purchases within a month before the festivals, while 29% intend to shop just one week or less before they begin. Seventy-seven percent of Indian consumers have raised their festive shopping budgets, with three-fifths of shoppers planning to spend over Rs 10,000.
The report also noted that millennials are more likely to rely on AI for shopping decisions compared to Gen Z, with millennials expressing greater enthusiasm for AI-assisted brand discovery and decision-making.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
