FBR notifies new tax rules for non-resident influencers
ISLAMABAD: The Federal Board of Revenue (FBR) has introduced new rules to tax income earned from social media content, targeting non-resident Pakistanis. The new tax rules will target all those individuals who generate income through user interactions in Pakistan. The new rules were notified through a notification, SRO 1642 of 2026, released on Wednesday. In the budget, the government had…
Islamabad: The Federal Board of Revenue has introduced new tax regulations targeting non-resident Pakistanis who earn income through social media content. These regulations were announced via notification SRO 1642 of 2026. The government previously set a five percent tax rate on earnings from social media content. To qualify for taxation, individuals must earn money from social media content and have an audience of more than 50,000 users per year or 12,250 users per quarter.
The new rules aim to bring high-earning social media accounts, previously outside the tax net, under the tax system. Tax officials are currently identifying these accounts with millions of followers. Taxpayers will pay quarterly advance tax and report income in a special section of their annual returns. The remuneration is defined as the higher of actual earnings or revenue-per-mille (Rs195 per 1,000 views on YouTube).
The taxable income is calculated by subtracting allowable expenses from total social media earnings, with the expenses limited to 30 percent of revenue.
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