Fast Food: McDonald's wants to offer more chicken - share falls
The fast food giant is announcing a multi-billion dollar investment program. Branches are to become more modern. And the burger giant is also planning some new additions to the menu.
Chicago - In the next decade, fast-food giant McDonald's plans to invest approximately $8.5 billion (around €7.2 billion) in upgrading its restaurants globally. The company aims to enhance kitchen operations, automate tasks, and better align its menu with protein-rich foods. McDonald's CEO Chris Kempczinski stated at an investor event in Chicago that "the winners will be the companies that create more demand and serve it efficiently."
The planned upgrades include larger spaces, improved kitchens, delivery pickup areas, and more visible coffee preparation areas. Artificial intelligence will assist in inventory management and scheduling for service staff. The company's drive-thru order system can now process English and Spanish orders with 90% accuracy. McDonald's also intends to expand its menu, offering grilled chicken sandwiches and wraps, as well as items like egg bites and bowls. The company is testing handcrafted chicken, which has already proven successful in Asia.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
