Executives are using AI to communicate better. There’s just one problem.

Artificial intelligence offers executives a means to communicate more effectively and efficiently. However, overdependence on AI can lead to significant risks. One major concern, according to Wade Foster, co-founder and chief executive of Zapier, is the "comprehension gap" — failing to fully understand the subject matter of AI-assisted work.

Executives who rely too heavily on AI to draft polished memos, emails, or talking points may struggle to answer follow-up questions or substantiate their claims in real-time. This could quickly become evident, as the use of AI may become apparent.

Excessive AI usage can also deprive executives of important knowledge they would have acquired by creating the materials themselves. For instance, producing an internal memo on a regulatory issue could deepen an executive's understanding of the issue. Lecturer in organizational behavior at Stanford Graduate School of Business Matt Abrahams emphasized that communication is built upon critical thinking.

When executives outsource this critical thinking to AI, they may encounter anxiety when put on the spot to answer questions, provide input, or give updates.

To avoid this, the solution lies in thoroughly studying the AI-generated material to ensure a comprehensive understanding of the subject matter. Abrahams stressed that it's vital not just to review the output, but to review the thinking behind it, ensuring that when faced with questions, executives have the confidence that they truly know what they're speaking about.

Leaders must take responsibility in responsibly incorporating AI into communications. While AI is a valuable tool, its misuse can undermine credibility and set a poor example for others. The business community is still grappling with how to responsibly integrate AI into executive communications, with Foster suggesting that leaders will need to make judgment calls on a case-by-case basis.