Chuseok food delivery booms as orders for holiday menus soar
Ordering food through delivery apps has become an everyday routine in Korea, and the trend is rapidly reshaping how people prepare for traditional holidays, as demand for Chuseok dishes soars on delivery platforms. On Thursday, the first day of the Chuseok holiday, Woowa Brothers said delivery orders for "songpyeon," or traditional Korean rice cakes, surged 4.8-fold on Chuseok Day last year…
Chuseok, the Korean traditional holiday, has seen a boom in food delivery orders as demand for holiday dishes surges on delivery platforms. On the first day of the Chuseok holiday, Woowa Brothers, the operator of Korea's top delivery app Baedal Minjok (Baemin), reported that orders for traditional Korean rice cakes, songpyeon, increased four and a half times compared to the same day last year.
Other popular holiday foods, such as assorted Korean pancakes (modumjeon), seasoned vegetable dishes (namul), braised beef ribs (galbijjim), and traditional sweets (yakgwa and hangwa), also experienced significant increases in demand during the holiday period. Unlike previous years when orders were spread out over the holiday, delivery orders were heavily concentrated on Chuseok Day itself.
This surge in demand indicates that consumers prefer the convenience of ready-to-eat meals during the holiday season.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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