Christie’s Launches Pop Culture Division to Court Millennial and Gen Z Buyers

Christie’s has launched a new pop culture division aimed at appealing to millennial and Gen Z buyers, as reported by Hyperallergic. The division, set to host annual auctions across various categories such as on-screen entertainment, music, sports, science, history, and fashion, was announced on September 23 with Josh Benesh, former Chief Strategy Officer at Heritage Auctions, appointed as the inaugural director.

This move follows the successful sale of Jim Irsay’s collection, which included items like tickets from Lincoln’s assassination night, Ringo Starr’s first drum set, a Golden Ticket from Willy Wonka and the Chocolate Factory, and Muhammad Ali’s fight robe, generating over $105 million in sales.

Brief written by urgent.news from Hyperallergic's own syndicated text. Machine-written — may contain errors; check the original before relying on it.