China's Bilibili Draws Interest From Indian Creators Ahead Of YouTube's Tougher Monetisation Rules
A growing number of Indian content creators are experimenting with Bilibili, the Chinese video platform often compared to YouTube, even though the service has no official presence in India. The trend comes as YouTube prepares to raise the bar for new creators seeking to monetise their content starting next year, pushing some smaller creators to look for alternative platforms to build an audience.…
Indian content creators are exploring the Chinese video platform Bilibili as YouTube prepares to tighten monetisation rules for new creators starting next year. Despite India not being an official market on Bilibili, some Indian creators have started uploading content there using workarounds like VPNs and adjusted location settings.
One travel creator gained over 700 followers and thousands of views within two weeks of joining. Bilibili started as an anime community in 2009 and has since grown into a major video platform with a diverse range of content. However, it does not currently have an official presence in India, and monetisation options are still in development.
YouTube's new rules, effective February 1, 2027, require new creators to meet stricter subscriber and watch time requirements, impacting those looking to break into the platform for the first time.
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