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Big-Box Briefing: Best Buy puts CTV at the center of its retail media pitch

Best Buy is increasingly putting its electronics roots at the heart of its retail media pitch. On Wednesday, Best Buy held its annual showcase event highlighting what’s coming up in its retail media business — including a new part of its advertising business that the company is branding as Best Buy CTV.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

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