Audemars Piguet brings its love of padel to Singapore with a pop-up club at New Bahru

Audemars Piguet is bringing its passion for padel to Singapore with a three-day pop-up club at New Bahru from September 25 to September 27. The watchmaker has long been associated with various sports, including golf, tennis, sailing, motorsport, and padel. To celebrate its growing connection with padel, the brand is hosting a pop-up that combines the sport, its community, and the art of luxury watchmaking in Singapore.

Open to the public, the Audemars Piguet Padel Pop-Up Club will be the brand's first local activation inspired by its global partnership with the sport.

The manufacturer recently became the Official Timekeeper of the Qatar Airways Premier Padel Tour, further solidifying its ties with the sport. The pop-up will transform the School Hall at New Bahru into a lively courtside party, inviting both experienced players and beginners, as well as watch enthusiasts, to celebrate their shared love for timekeeping and the game. The atmosphere will be informal, making the sport accessible to a wider audience.

Although the pop-up will not host a professional tournament, it will feature relaxed and friendly padel sessions, allowing participants to socialize and connect over shared experiences. Food and beverages will be available for purchase throughout the event, with last orders at 7:30 pm. Bookings for padel court play and the courtside lounge are now open, with daily availability from 12 pm to 8 pm. The Audemars Piguet Padel Pop-Up Club is set to run from September 25 to September 27 at New Bahru.