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Apothékary’s Answer to a Crowded Market: Stop Selling Only Supplements

Shizu Okusa says founders have to keep creating before customers know exactly what to ask for. For Apothékary, that meant building a Kyoto retreat around the brand’s Japanese heritage and plant-medicine roots.

Apothékary’s Answer to a Crowded Market: Stop Selling Only Supplements

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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