Angels Of Nashik: KleanYug Mission Drives Plastic Awareness Through Citizen Participation
Nashik: Architect, entrepreneur, artist and social reformer Ar. Shieital Sonawane-Ugale has built her journey around a common purpose — creating a cleaner, more responsible and sustainable society. Her professional journey began in architecture and expanded into entrepreneurship through Curryleaves Hotels Group, while art and literature became mediums for expressing ideas and inspiring people.…
Nashik is the home to a remarkable social initiative led by Ar. Shieital Sonawane-Ugale, an architect, entrepreneur, artist, and social reformer. Her journey has been driven by the common goal of building a cleaner, more responsible, and sustainable society. The inspiration for her defining initiative, the KleanYug Mission, stemmed from witnessing the escalating problem of plastic pollution during cleanliness drives.
Shieital realized that simply cleaning public spaces was insufficient; genuine change required altering people's habits, which led to the establishment of Creative Kuteer Foundation and its KleanYug Mission. This mission focuses on preventing plastic pollution and fostering long-term behavior change, emphasizing that environmental conservation is a shared responsibility, not solely the duty of government entities or civic authorities.
The KleanYug Mission encourages the use of cloth bags made from donated cotton, runs plastic-awareness campaigns, organizes cleanliness drives, and urges citizens to minimize their reliance on single-use plastic. They concentrate their efforts on riverbanks, pilgrimage sites, and public spaces, aiming to shift the focus from waste collection to waste prevention at its source.
Shieital emphasizes that lasting environmental change can only occur when responsible habits become part of daily life, and her initiatives have attracted significant participation, including thousands of volunteers, students, and citizens, along with extensive digital awareness campaigns. The platform's impact extends beyond individual clean-ups, aiming to influence an entire generation through sustained awareness.
In her entrepreneurial endeavors as the Managing Director of Curryleaves Hotels Group, Shieital promotes responsible resource management and environmentally conscious practices, such as organizing plastic-free and balloon-free celebrations, reinforcing her belief in businesses' capacity to contribute to society while generating economic value.
Creative Kuteer Foundation received the "Asia Book of Records" recognition for creating environmental awareness among 40,000 students across various locations, underscoring the initiative's impact on inspiring the younger generation to become responsible citizens and environmental stewards. Shieital's philosophy is grounded in purpose-driven action, where she views her accomplishments as secondary to the real measure of success: witnessing people changing their habits and communities taking ownership of their environment.
Her message to future changemakers is clear: "Never underestimate the power of starting." Through Creative Kuteer Foundation and the KleanYug Mission, Shieital aspires to transform plastic pollution prevention and environmental responsibility into a nationwide people's movement, encouraging ordinary citizens to recognize their capacity to effect extraordinary environmental change.
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