America’s Cup: Ainslie’s GB1 adds Richard Mille to sponsor roster
Britain’s America’s Cup challenger expanded its sponsorship portfolio overnight, adding timekeeper Richard Mille to its roster. GB1, the British competitor in a competition with the world’s oldest international trophy, is led by Sir Ben Ainslie and will take part in the 38th America’s Cup next year in Naples. The boats are out in Italy this [...]
GB1, the British team vying for the America's Cup, has expanded its sponsorship list to include Richard Mille timepieces. The British competitor, led by Sir Ben Ainslie, is set to compete in the 38th America's Cup next year in Naples. The team, which will be without American Magic, a previous sponsor, will face a new US boat at the preliminary regatta in Italy.
GB1 skipper Dylan Fletcher expressed excitement about the partnership, while Richard Mille CEO Peter Harrison stated that the agreement is a natural progression of their involvement in sailing. The America's Cup, a prestigious competition, will be the first for Ainslie since a public disagreement with Ineos billionaire and Manchester United co-owner Sir Jim Ratcliffe.
Richard Mille will join SunGod as sponsors of the British team, which is backed by Oakley Capital, but is the team's sole global partner. The watch manufacturer's CEO, Amanda Mille, noted that the partnership aligns with their commitment to watch development and regatta sponsorships, emphasizing the ideal blend of simplicity, performance, and innovation that defines Richard Mille's identity.
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