Amazon India To Invest $3 Bn In Quick Commerce Arm By 2030: Report

Amazon India intends to inject a substantial $3 billion (₹28,790 crore) into its quick commerce division, Amazon Now, over the upcoming four years, according to reports. The company is set to allocate $1 billion by the end of 2027 and an additional $2 billion by 2030. These funds will be directed towards establishing new dark stores, enhancing inventory management systems, incorporating AI for demand forecasting, and broadening their product range.

The primary emphasis will be on stocking daily essentials rather than luxury items like iPhones, as per sources. Moreover, Amazon India aims to expand its dark store network to approximately 1,300 locations by April 2027, up from the current 750 outlets. Amazon India ventured into the quick commerce sector with the launch of ‘Now’ in Bengaluru in June 2025, subsequently expanding the service to parts of Delhi in July 2025, and later to Mumbai.

Although the company has entered the market relatively late, it is gaining traction rapidly. In April, Amazon India’s vice president of operations, Abhinav Singh, revealed in a blog post that the firm would allocate ₹2,800 crore ($300 million) to bolster its quick commerce vertical and reinforce its logistics infrastructure. This is not Amazon India's first significant investment in India this year.

Last year, the company announced a ₹2,000 crore investment to add 17 new fulfilment centres, six sortation centres, and 75 last-mile delivery stations across the nation. Furthermore, Amazon India had committed a $35 billion investment across its India ventures until 2030, aiming to boost cumulative exports from India to $80 billion by the same year.

The move comes amidst intensifying competition in the quick commerce space. Established players such as Blinkit, Swiggy Instamart, and Zepto are vying for a larger share, with new entrants like Flipkart's Minutes and Reliance's JioMart also intensifying their efforts. These companies are investing heavily in expanding their dark store networks to compete with the early adopters.

For instance, Flipkart Minutes has scaled up to 1,000 dark stores across 130 cities, with UBS forecasting that the platform could add another 1,000 dark stores by mid-2027 ahead of the Big Billion Days sale of 2027. Currently, Blinkit leads the market with over 2,600 dark stores across 300 cities, followed by Zepto and Instamart, which operate over 1,100 fulfilment centres each.

The Indian quick commerce ecosystem is projected to become a $40 billion market opportunity by 2030, according to Inc42 data.