AI rivals not guaranteed spot on Google search screens under UK plans
ChatGPT and other AI assistants are not guaranteed a place on Google’s search choice screens under new UK competition rules, City AM understands, despite proposals to open the door to rival services. The Competition and Markets Authority (CMA) is still consulting on the criteria AI providers will have to meet to qualify for inclusion, with [...]
The UK's Competition and Markets Authority (CMA) is considering new competition rules that could limit AI rivals like ChatGPT and Perplexity from appearing on Google's search choice screens for Android and Chrome users, according to City AM. The CMA is consulting on criteria for AI providers to meet, including technical and security requirements, before they can be eligible for inclusion.
However, it is not guaranteed that AI assistants will automatically be offered as alternatives to Google Search, as the regulator must first determine what constitutes an eligible AI provider. The CMA aims to keep pace with the shift towards services like ChatGPT and Perplexity, and hopes to allow AI challengers to gain a powerful route to millions of users on two of Google's biggest products.
The CMA is also proposing that any provider appearing on the screen must clearly attribute publisher content it uses, a move amid growing tensions between publishers and AI companies over content use.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
