YouTube’s new ‘Short Series’ feature brings episodic viewing to Shorts
As microdrama apps gain traction, YouTube is clearly betting that episodic short-form storytelling will stick around. And that the format belongs on Shorts. At its Made On YouTube event on Wednesday, the company announced “Shorts Series,” a new tool that lets creators organize their Shorts into TV-style seasons and episodes. The feature brings a more […]
YouTube has introduced a new "Short Series" feature, enabling creators to organize their short-form videos into episodic, TV-style seasons and episodes. This development was announced at the Made On YouTube event on Wednesday. The feature allows viewers to watch a series of Shorts as a continuous story, rather than individual clips.
The series will be hosted on a creator's YouTube channel and can be accessed on web, mobile, and connected TVs. The move is a response to the growing popularity of microdrama apps and creators' increasing interest in episodic storytelling. Notable YouTubers like Hannah Stocking and Joshua Ovenshire have already embraced this format.
YouTube's new feature also puts the platform in direct competition with microdrama apps like TikTok's PineDrama, ReelShort, and DramaBox. This feature builds upon YouTube's existing "Creator Shows" tool, which was introduced at the company's annual upfront event last year. Other Made On YouTube announcements aim to help creators grow and engage audiences, including "Live Showdowns" for interactive team challenges, expanded video A/B testing, "Dynamic Thumbnails," new shopping features, and more.
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