YouTube is finally giving you more control over what shows up on your Home feed
You'll be able to save separate feeds for different interests, moods, and routines.
YouTube is rolling out a new feature called Custom Feeds that gives users more control over the content shown on their Home feed. This feature is an expansion of the earlier Custom Feed experiment, allowing users to create multiple feeds tailored to specific interests, moods, or routines. Saved feeds will be regularly updated with fresh recommendations. Custom Feeds are set to launch in the United States on mobile, web, and TV platforms in the near future.
The Home tab on YouTube has often been sensitive to sudden changes, as demonstrated when a user watched a woodworking video, leading the algorithm to suggest a newfound interest in woodworking. To combat this issue, YouTube began testing an AI chatbot last year that would allow some users to input their desired content preferences directly.
This test has now matured into the introduction of Custom Feeds, providing a more direct method for viewers to curate separate recommendation feeds based on particular interests, routines, or moods. Initially, the feature was tested with a "Your Custom Feed" icon beside the Home tab for a select group of users. This icon allowed users to prompt YouTube to adjust the displayed recommendations, effectively correcting the recommendation algorithm rather than relying solely on the watch history.
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