What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
Adam Greenberg, vp of strategic partnerships, observed that AI content licensing ecosystems have improved for publishers in recent years. However, he noted that AI companies are now increasingly expected to compensate publishers for their content or at least provide them with the option to opt out of its use. Greenberg, speaking at the Digiday Publishing Summit in Miami, described the emerging AI marketplaces as "underdeveloped."
Drawing from his 14-year tenure at Google, where he built ecosystems like AMP and Web Stories, Greenberg believed that these marketplaces would take time to mature. He expressed uncertainty about the ultimate outcome, stating that it would take years for a marketplace to effectively value content in real-time for use in AI training or inference.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
