Watch Maluma Teach Second Graders How to Become Entrepreneurs: ‘Really Needed the Money’
"I started making businesses when I was a kid," the Colombian artist said on Celebrity Substitute .
Celebrity Substitute featured pop star Maluma as a substitute teacher for a group of second graders in New York's Spanish Harlem. The nearly 20-minute clip, hosted by Julian Shapiro-Barnum, showcased Maluma introducing the children to basic business principles and showcasing his Latino heritage. The Colombian singer, who has a background in horse breeding and operates several restaurants, shared his own entrepreneurial experiences, explaining how he began selling sandwiches to schoolmates at the age of 15 or 16 to fund his education.
Maluma discussed the importance of love and passion in business, as he made the sandwiches "with love and really needed the money." After imparting his knowledge, Maluma helped the students create their own businesses, leading them through a friendly pitch competition. The children also engaged Maluma in fun questions and even danced to his hit song "Corazón."
The singer expressed a desire to relive his childhood, stating, "Being a kid again is one of the best times of my life." Maluma confirmed his participation in the 2026 Billboard Latin Music Week, set to take place from October 19 to 22 at the Faena Forum in Miami Beach. He will participate in a Sony Music Publishing Iconic Songwriter Q&A hosted by Billboard’s Co-Chief Content Officer Leila Cobo, along with the 2026 Billboard Latin Music Awards, which will be broadcast on Telemundo and Peacock at the James L. Knight Center in Miami. Registration and additional details can be found on the billboardlatinmusicweek website.
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