Unrivaled Taps Adidas as Partner as Sportswear Industry Spins
Unrivaled announced Wednesday that Adidas will take over as sponsor and outfitter of the women’s professional 3×3 basketball league beginning with its third season, which starts in early 2027. The multiyear partnership, the length and financials of which were not disclosed, reflects Adidas’ ongoing emphasis to push into women’s basketball, while outgoing outfitter Under Armour […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.
