The Luckiest Launches Season 4, Doubles Ultimate Prize Multiplier

The Luckiest Season 4 kicked off on September 22, 2026, with a doubled multiplier on its Ultimate Draw, rising from 500 to 1,000 times the amount purchased. Organized by GeniusLoci Limited, the draw was launched in Accra under the supervision of the National Lottery Authority (NLA). CEO Mr. Dennis Adutwum announced the change, which could multiply a full ticket value of GH¢5,000 to a maximum of GH¢2.5 million.

He emphasized that even a single cedi ticket could now yield 1,000 cedis. The season also introduced new reward schemes such as the Luckiest Gift Promo, Community Draw, and Bonus Draw, expanding benefits to participants and communities. The Luckiest Gift Promo offers gifts like rent advances and television sets to those who buy tickets worth GH¢100.

The Community Draw randomly selects four communities to receive an increased multiplier for their tickets. The Bonus Draw awards participants who bought winning ticket portions 100 times their investment. Responsible participation measures include contacting customers attempting to buy the full ticket value at once. CSR Lead Ms. Angela Bamford announced a long-term community-focused CSR agenda, aiming to allocate 50% of The Luckiest's profits to stakeholders.

The La Ranga Community Learning and Empowerment Centre in the Savannah Region will be a key initiative, featuring solar power, internet, and scholarship programs. The main draw of Season 4 is set for December 19, 2026.