The Kurator’s London Fashion Week SS27 Roundup

Every season, someone in London claims this is the one that matters. This season, they were correct. The British Fashion Council's Laura Weir's efforts paid off with a 19% rise in accredited buyer attendance and a 41% increase in international buyers. The week featured 47 catwalk shows, 23 presentations, and 53 evening events. The change was mainly credited to Weir's initiatives, including fee waivers, increased investment in the international guest programme, and the integration of menswear into the unified September calendar.

The highlights included Burberry's collection, which marked the brand's most daring show in years. Daniel Lee, the designer, invited textile artist Celia Birtwell to infuse her 1960s and 70s British style into the collection. The result was a bold fusion of Burberry's iconic elements with Birtwell's designs, featuring gingham prints, vibrant colours, and a softened approach to traditional Burberry elements.

The trench coat, check patterns, and equestrian references remained present, but with a new, lived-in feel. The collection also showcased a softer, more historical perspective of luxury, indicating a shift towards a house that embraces its past while still innovating.