Stop building notifications per product — notify, one platform for email, Slack, LINE, and webhooks
The short version What we built: a shared platform called notify that sends notifications to email, Slack, LINE, and webhooks (automated system-to-system notifications) through a single API. Our internal products no longer implement their own notification plumbing; they just use the SDK (Software Development Kit — the client library for calling the platform) and a per-project API key. Why we…
In a move to consolidate notification infrastructure, a company has developed a shared platform called "notify" that sends notifications via email, Slack, LINE, and webhooks through a single API. This platform eliminates the need for each product to implement its own notification system, reducing duplicated code and potential errors.
The notification platform, "notify," was extracted from existing products and launched as a standalone product in June 2026. It offers a unified API for calling four different channels, with automatic prioritization and fallback to prevent missed notifications. The platform also includes features such as email templates, authentication emails in ten languages, anti-spam measures, bounce and complaint processing, and an admin console for managing projects, API keys, and send logs.
The calling code is simple, requiring just a few lines to send notifications through the desired channels.
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