Stadtzentren: Umfrage: Innenstädte werden wieder attraktiver

A recent survey conducted by the German Trade Association (HDE) suggests that inner-city areas are becoming more appealing to consumers once again. Over 80 percent of respondents indicated they would visit their city centers just as frequently, or more often, in the future - primarily for shopping purposes. This represents a significant 20 percent increase compared to a similar survey conducted in 2024.

Conversely, the share of individuals who plan to visit the city center less frequently or not at all has dropped from approximately 35 percent in 2024 to just under 17 percent in this current survey. Roland Wölfel, the study author, attributed this positive trend to the numerous initiatives, investments, and development programs implemented in recent years.

Shopping continues to be the main reason people visit city centers, according to the survey. Restaurant and café visits also rank high on the list of motivations. Fitness and sports activities, as well as cultural offerings, are mentioned further down the list. However, the HDE acknowledges the need for more action from cities, citing increasing vacancies and vandalism as factors that increase people's sense of insecurity.

The association calls for targeted political incentives and the appointment of leasing managers to quickly revitalize vacant stores with innovative concepts.

Moreover, the survey reveals that consumers desire a more differentiated offer, including more youth and children's activities, as well as improved medical and health services. The Cima survey, conducted in May and June, gathered responses from approximately 5,000 people across the country.