Robert Palmer Estate Partners With Primary Wave on Late Singer’s Music Catalog and NIL Rights
The company will help manage Palmer's publishing and recorded catalogs.
Primary Wave announced on September 22 a partnership with the estate of late singer Robert Palmer to manage his music catalog and name, image and likeness rights. The deal does not disclose if Primary Wave acquired any assets, but sources indicate that Palmer's music assets were shopped earlier in the year, and the company typically partners with artists after making an acquisition.
As part of the agreement, Primary Wave's marketing and publishing infrastructure will work with the estate to explore new marketing, branding, digital, and sync opportunities, as well as film and television projects. Samantha Rhulen, Primary Wave's senior vice president of business and legal affairs, stated that Palmer's distinctive voice, songwriting, and style have left an indelible mark on popular music, and his catalog continues to resonate with audiences.
The Palmer estate expressed excitement about partnering with Primary Wave to preserve and grow his legacy through new opportunities and meaningful ways to introduce his music to fans worldwide. Palmer sold millions of albums globally, with Luminate data showing nearly 2.09 million consumption units since 1991, earning three platinum album certifications from the RIAA and two Grammy Awards for best male rock vocal performance.
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