Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
After years of anticipating a legal intervention to curb Google's ad tech dominance, publishers are discovering that the new remedies are a mixed bag. While some remedies appear promising on paper, their practical impact remains to be seen. Seven senior executives from publisher revenue teams and sell-side ad tech vendors were asked to evaluate each remedy on a scale of 1 to 10, with 1 indicating a cosmetic or largely symbolic change, and 10 representing a material shift in publishers' ability to compete and generate revenue.
These experts shared their assessments, highlighting the nuances and potential limitations of the remedies.
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