ProNutro discontinued in South Africa after failed recipe comeback

PepsiCo has announced that it will discontinue the popular South African cereal ProNutro after failing to recreate its original taste and texture in a reformulated version. The company revealed this decision following the launch of "New Generation ProNutro," which introduced changes to the cereal's recipe, texture, and packaging.

PepsiCo had stated that ProNutro had been a staple in many South African households for generations, providing nutritional benefits and meeting the brand's sustainability goals. However, the reformulated product received criticism from consumers who found the new version's taste, texture, and mixability to be unsatisfactory. After conducting a review, PepsiCo concluded that it was unable to replicate the original ProNutro experience, leading to the difficult decision to discontinue the cereal in the South African market.

The company expressed gratitude for the brand's long-standing support from consumers and acknowledged the importance of listening to consumer feedback.