Pluto TV Expands On-Demand Library, Upgrades Product Experience

Pluto TV has recently transformed its on-demand library and product experience, marking the company's most significant technology investment since its inception twelve years ago. The platform now offers both live and on-demand content together, following its decision to adopt the same technology stack as its parent company, Paramount-Skydance.

Cindy Holland, chairman of direct-to-consumer Paramount Skydance, emphasized the demand for free streaming and its solution by offering proven hits, a library of fan favorite titles, and a product tailored to match the library. This upgrade comes with expanded programming, including television hits like "The X-Files," "Arrow," "Hart of Dixie," and "Burn Notice," as well as blockbuster film franchises such as "John Wick," "Rocky," "Creed," and "Jump Street."

Pluto TV is also enhancing its user experience with a more intuitive interface, improved discovery and personalization features, while maintaining its free ad-supported streaming model.

Looking forward, Paramount plans to introduce content discovery features like Top 10 Carousels and Content Collections, ensuring that Pluto TV and Paramount+ remain distinct yet interconnected. Dane Glasgow, chief product officer of Paramount Skydance, stated that the reimagined Pluto TV experience marks the beginning of a new era in free streaming.

By combining live and on-demand entertainment in an intuitive interface and leveraging a more robust technology foundation, the platform aims to deliver the best of both worlds - the simplicity of turning on the TV and the personalization and control viewers expect from modern streaming services. This first step is expected to unlock even more value for both audiences and advertisers as the company continues to innovate and build a more interconnected streaming ecosystem.

In 2026, Pluto TV reported a 63% year-over-year increase in third-party licensed content from major studios, including NBCUniversal, Disney, Warner Bros. Discovery, Sony, MGM, and Lionsgate. The platform's monthly VOD viewership has also grown by 70%. Additional new titles coming to the slate include fan favorites such as "A Star Is Born," "The Notebook," and "Pitch Perfect."