PariPesa Partners Olympique de Marseille
PariPesa and Olympique de Marseille are partnering to create new football experiences for supporters across Africa. As part of the agreement, PariPesa becomes OM’s Regional Africa Partner. The partnership combines
Olympique de Marseille and PariPesa have teamed up to create fresh football experiences for African supporters. As part of the deal, PariPesa takes on the role of OM’s Regional Africa Partner. The collaboration merges a shared love for football with a focus on digital engagement, offering fans more ways to connect with the Club and participate in co-branded activities.
Throughout the partnership, supporters can expect a mix of digital campaigns, competitions, giveaways, and original content, all aimed at celebrating OM’s bond with Africa while making the Club’s stories and personalities more accessible worldwide. The agreement includes co-branded digital campaigns, fan competitions, giveaways, and original football content that ties Marseille and Africa together.
Both parties share a commitment to Africa's football fans, stating, "Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection," said OM’s General Manager, Alban Juster.
PariPesa’s Africa CCO, Jonathan Namasiku, added, "Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations, and experiences for our audiences across the continent."
By partnering with Olympique de Marseille, PariPesa aims to boost its credibility and visibility in Africa, further strengthening its ties with football fans in the region. This partnership aligns with PariPesa’s ongoing collaboration with Yaya Touré, the brand’s ambassador and a celebrated African football icon, further enhancing PariPesa’s association with major international football names.
The partnership officially kicks off with a strong focus on football fans and will continue through new digital and promotional activities across Africa.
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