Multiples Leads $150 Mn Funding Round In Brahma AI

Multiples Alternate Asset Management has led a $150 million funding round for Brahma AI, an AI audiovisual content platform backed by Prime Focus. The investment firm contributed $100 million through preferred shares. Brahma AI plans to allocate the funds towards research and development, international expansion, hiring, and strengthening its capabilities.

Founding partner, MD, and CEO Renuka Ramnath expressed confidence in supporting Brahma AI's next growth phase, encompassing investments in R&D, global expansion, and talent acquisition.

Founded in 2024 by Prabhu Narasimhan, Brahma AI develops a platform enabling businesses to manage, create, translate, and distribute video and audio content through a single system. The company's clientele includes Warner Bros., the NBA, and the Mayo Clinic. Brahma AI's platform comprises two primary components: Brahma AI Core, which assists organizations in organizing and searching their existing video and audio archives, and Brahma AI Studio, which leverages this material to generate or adapt videos, audio, and digital-human content.

The London-based firm is catering to enterprises needing to produce content for various audiences in different markets. Brahma AI's tools encompass AI-generated digital humans, voice localization, translation, and workflow automation. The company is part of the DNEG Group, which acquired Prime Focus Technologies (PFT) in 2024. Brahma AI subsequently merged with digital-human startup Metaphysic in early 2025, integrating the technology and teams from PFT and Metaphysic into its platform.

Narasimhan highlighted the demand for a unified platform that combines creation, intelligence, and distribution in a secure enterprise environment.

The integration brought together PFT's media-management technology, Metaphysic's Atman digital-human technology, and Vaani voice-localization technology. DNEG's visual-effects and animation business also contributes to Brahma AI's production capabilities. Brahma AI aims to venture beyond entertainment into sectors like healthcare, sports, and advertising.

The company collaborates with Google, Japanese advertising group Hakuhodo, and DNEG, with a partnership between Google Cloud and Brahma AI recently announced in March. The latter aims to scale interactive digital humans for businesses.