McDonald's will invest $7.4 billion to modernize its locations and improve its offer.
The hamburger chain will invest $8.5 billion (7.42 billion euros) over the next decade to help its franchises modernize restaurants, improve the offer with healthier food and make it easier for them to pay the rent. The aim is to strengthen the business against growing competition in the fast food sector.
McDonald's is investing $8.5 billion over the next decade to modernize its restaurants, improve its menu with healthier options, and help its franchises with rent payments. The goal is to strengthen its business against growing competition in the fast-food sector. The investment is in addition to the company's usual capital spending.
McDonald's aims to become the first choice for more customers, more often, according to CEO Chris Kempczinski. The modernization efforts will include features such as automated pick-up shelves, visible coffee preparation areas, and larger play areas.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
