McDonald's invertirá 7.420 millones en modernizar los locales y mejorar su oferta
La cadena de hamburgueserías invertirá 8.500 millones de dólares (7.420 millones de euros) en la próxima década para ayudar a sus franquicias a modernizar los restaurantes, mejorar la oferta con comida más saludable y facilitarles el pago del alquiler. El objetivo de reforzar el negocio contra la creciente competencia en el sector de comida rápida. Leer
The McDonald's corporation plans to invest $7.420 million (7.420 million euros) over the next decade to modernize its restaurants and improve its menu offerings. This significant investment aims to bolster the company's business in the face of increasing competition in the fast-food industry. McDonald's CEO Chris Kempczinski stated that this expenditure will be separate from the company's regular capital expenditure.
Most McDonald's restaurants worldwide operate under a franchising model, and the company aims to enhance its capabilities, equipment, and menu options. One key area of focus is offering healthier options, such as increased chicken offerings, to attract consumers during a period of rising food costs and intense competition. Approximately 30 million Americans currently use GLP-1 medications to manage their weight, prompting McDonald's to adapt its menus to cater to this growing segment of health-conscious consumers.
The modernization plan includes features like dedicated kiosks for streamlining delivery orders, more visible areas for coffee preparation to enhance perceived quality, and larger gaming zones. Additionally, the company plans to deploy weight scales in 20,000 locations by 2028 to ensure precise order fulfillment, a feature currently used in 10,000 restaurants globally.
Written by urgent.news from Expansion ES's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
