The Brazilian hip hop-loving executive who is taking on a new role at L Oreal and a new life in Spain
Having just arrived in Madrid, the new general director of L'Oréal Professional Products for Spain and Portugal, thinks that she must ask the right questions because sometimes people are afraid to be honest with their boss.
Joana Fleury, a Brazilian executive, has been appointed as the new General Director of L'Oréal Productos Profesionales for Spain and Portugal. She brings experience from Unilever Brasil and L'Oréal, where she has held various marketing roles, including being General Director of L'Oréal Productos Profesionales in Brazil. Fleury, who has moved to Madrid with her husband and three children, aims to maintain the company's leadership in professional hair care in Spain and Portugal, and also wants to revalue the profession of hairdressing and support her clients' businesses.
She emphasizes the importance of transparency, empathy, and passion in leadership, and believes that her style, which focuses on building teams rather than a heroic leadership, is well-suited to the current market.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
