KWS turns to live broadcasts to woo domestic, international wildlife lovers
The six-month initiative, KenyaLIVE, is a partnership between KWS, Kenya Tourism Board (KTB) and WildEarth Productions and will stream live footage of wildlife and conservation activities from different parks.
On September 23, the Kenya Wildlife Service (KWS) announced a six-month initiative called KenyaLIVE to attract domestic and international audiences to Kenya's parks and conservation areas. The partnership between KWS, Kenya Tourism Board (KTB) and WildEarth Productions aims to stream live footage of wildlife and conservation activities from various parks, including Nairobi National Park, Amboseli, Tsavo East and West, Aberdares, Sibiloi, Meru, Ruma and Mount Elgon.
Tourism and Wildlife Cabinet Secretary Rebecca Miano praised the broadcasts for providing a virtual experience of Kenya's wildlife, which will inspire people to visit the country. The broadcasts will be available on DStv, YouTube, Samsung TV Plus, and Roku, featuring morning and afternoon sessions. KWS Director General Erastus Kanga emphasized the broadcasts' role in showcasing the daily reality of conservation, including rangers on patrol, scientists monitoring wildlife, and communities living alongside wildlife.
KTB CEO June Chepkemei added that KenyaLIVE will expose viewers to tourism destinations and experiences across the nation, with the program currently reaching over 500,000 daily unique viewers across 16 global platforms.
Written by urgent.news from Capital FM Kenya's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
