ITC, Godfrey Phillips Shares Rise After Gold Flake Premium Cigarette Prices Hiked Again In 2026
Shares of ITC and Godfrey Phillips gained on Wednesday after reports indicated that ITC had raised prices of its Gold Flake Premium cigarette brand. The price increase comes amid a series of hikes by cigarette manufacturers following changes in the tax structure earlier this year. According to dealer checks cited by NDTV Profit, the price of a 10-cigarette pack of Gold Flake Premium has been…
ITC and Godfrey Phillips' shares rose on Wednesday following reports of a price increase for their Gold Flake Premium cigarette. This comes after multiple price hikes by cigarette manufacturers due to recent tax structure changes implemented in February 2026. The Gold Flake Premium pack, priced at Rs 135 for 10 cigarettes, saw an 8% increase from Rs 125.
This marks the second price revision for the brand this year, with the first hike in June raising the price from Rs 115 to Rs 125. The combined effect of both hikes makes the Gold Flake Premium cigarettes 17.4% more expensive compared to the start of 2026. Godfrey Phillips shares increased by 2% to Rs 2,010, while ITC shares gained 1.2% to Rs 269.05.
VST Industries also recorded a slight rise, trading at Rs 207.05. The price revisions follow the implementation of higher taxes, including a 40% GST slab and an additional excise duty based on cigarette length and filtration. ITC has raised prices across several brands this year, with examples including a Rs 390 increase for Classic Connect 20-cigarette packs and an Rs 10 rise for Gold Flake Super Star 10-cigarette packs.
Earlier price hikes by ITC in February included a Rs 120 increase for Classic Connect and Rs 10 for Gold Flake Super Star.
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