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Is fast fashion losing its fit?

In 2022, Shein was valued by private investors at around US$100 billion, making it one of the world’s most valuable fashion companies. This month, it went public in Hong Kong at a valuation of around US$27 billion — roughly 70 per cent below that 2022 peak. Its growth has also slowed: from 19 per cent […] The post Is fast fashion losing its fit? appeared first on e27 .

Is fast fashion losing its fit?

In 2022, the e-commerce giant Shein was valued at approximately $100 billion by private investors, making it one of the world's most valuable fashion companies. However, its valuation took a significant hit this month when it went public in Hong Kong with a valuation of around $27 billion, roughly 70% below its 2022 peak. Shein's growth has also slowed, with its growth rate dropping from 19% in 2023 and 21% in 2024 to 8% in 2025 and further in 2026.

Some are questioning if this signals the end of ultra-fast fashion, as Shein played a significant role in its creation and growth.

Written by urgent.news from e27's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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