HYBE takes K-pop cinema festival worldwide across 50 countries
K-pop’s entertainment juggernaut is redefining what it means to go to the movies. HYBE, the agency behind BTS, announced Wednesday an ambitious expansion of its cinema franchise, bringing live concert broadcasts and exclusive feature films to more than 1,100 movie theaters across roughly 50 countries next month. The weeklong event, dubbed HYBE CINE FEST 2026, represents the company’s most…
The K-pop powerhouse HYBE is set to revolutionize live cinema experiences, announcing a groundbreaking expansion of its cinema franchise, HYBE CINE FEST 2026. Scheduled for October 24-31, this week-long global event will bring live concert broadcasts and exclusive feature films to over 1,100 movie theaters in approximately 50 countries.
Organized in collaboration with event cinema distributor Trafalgar Releasing, HYBE CINE FEST 2026 aims to transform traditional cinema screens into interactive, communal gathering spaces for a global fanbase. In Korea, the festival will exclusively screen at Lotte Cinema, while Japan's Avex Pictures will handle the distribution in Japan.
The festival's journey began in Latin America in 2024, attracting 260,000 attendees, before expanding to Asia last year, drawing 320,000 moviegoers. This year, HYBE CINE FEST 2026 will feature six distinct theatrical programs, with highlights including never-before-seen content.
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- HYBE takes K-pop cinema festival worldwide across 50 countries koreatimes.co.kr
