Google faces UK push to put AI assistants on Android, Chrome choice screens

The UK's competition watchdog has proposed new rules requiring Google to give Android and Chrome users more options and control over the search services they use. The proposals would mandate showing users a selection of search providers upon first setting up an Android phone or opening Chrome, prompting them annually to choose a default, and allowing AI assistants that meet technical and security standards to appear on those screens.

This move comes as the way people search for information online is evolving, and AI assistants like ChatGPT and Perplexity are increasingly being used as primary search services. However, these AI assistants are not currently included on Google's choice screens. Sarah Cardell, the Chief Executive of the Competition and Markets Authority (CMA), noted that the watchdog has listened to feedback and is responding swiftly to the rise of AI assistants, which are not currently represented on Google's options.

The proposals are open for public consultation until October 9, with a final decision expected by the end of the year.