Gen Z Hands Merchants a Checkout Ultimatum
A merchant can spend to get a Gen Z shopper through the digital door, persuade them to choose a product, and still lose the customer over the payment methods displayed at checkout. Twenty-eight percent of Gen Z shoppers abandoned or would have abandoned an online cart in the previous month because digital wallets weren’t accepted, […] The post Gen Z Hands Merchants a Checkout Ultimatum appeared…
We haven't written up this one. PYMNTS has the full story — the link below goes straight to it.
