Fundiin and TNEX forge strategic partnership for personalised digital finance

Fundiin and TNEX have formed a strategic partnership to deliver more personalized financial solutions to customers, combining their respective technology, data, and digital finance capabilities. The collaboration, announced on September 22, aims to enhance the customer journey by providing financial products that better match individual needs, financial capacity, credit history, and circumstances.

This shift in focus comes as Vietnam's digital finance market evolves beyond simply expanding access to include a deeper understanding of customer needs. Founder of Fundiin, Cuong Nguyen Anh Cuong, stated that the partnership will enable the development of personalized digital financial solutions, guiding financial services closer to customers' real needs.

TNEX, part of the MSB ecosystem, is a digital financial platform that has strengthened its technology and data capabilities while expanding its ecosystem through partnerships. CEO of TNEX, The Minh Nguyen The, expressed that the cooperation with fintech platforms is part of the company's strategy to develop a broader digital financial ecosystem.

The partnership is expected to expand Fundiin's ability to connect users with digital financial solutions, while strengthening personalization throughout the customer journey.