FSSAI cracks down on e-commerce food platforms

The Food Safety and Standards Authority of India (FSSAI) has taken punitive measures against prominent e-commerce food platforms, including Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto. The authority has accused these platforms of various food safety and regulatory breaches, such as misbranding, misleading claims, and the sale of prohibited or harmful food items.

FSSAI announced the crackdown on social media, stating that it has intensified enforcement actions against food business operators and e-commerce companies over the past six months. The regulator has also been leveraging social media to alert consumers about these enforcement actions. This recent move follows FSSAI's heightened focus on scrutinizing food products and their claims across online channels, where e-commerce platforms have become a major channel for consumers to buy packaged and other food products.