El fundador de Sesderma carga en redes contra Javier Botín: "aportaré documentación"

Dr. Gabriel Serrano, the founder of Sesderma, a cosmetic company, has taken to his social media platforms to criticize JB Capital, the investment firm that recently acquired a 50% stake in his company. In a series of posts, Serrano alleges the lack of leadership and inadequate financial support from the new investors, which he believes has led to a significant drop in sales and a 80% reduction in the company's EBITDA for 2026.

Serrano explicitly warns that he will not remain silent on any actions that may jeopardize the company's assets, continuity, or values. He emphasizes the importance of transparency and the need for evidence before making accusations. The entrepreneur, who has had complex relationships with his company's management in the past, has filed lawsuits against several former directors in 2020 while attempting to acquire their stake in a subsidiary.

Since the inception of Sesderma in Valencia three decades ago, the company has undergone multiple CEO changes, with none of the four corporate CEOs serving for a full year. Despite these challenges, Serrano remains a shareholder and a member of the board of directors. He calls for a more transparent examination of decisions made by the company, particularly those involving financially troubled businesses.

However, Serrano refrains from making direct accusations without presenting concrete evidence. He promises to publish documents and other relevant information in due course, aiming to provide clarity to all stakeholders. The only concrete figure he provides is the 80% drop in sales attributed to the new management's perceived lack of leadership and financial backing.

Regarding the recent appointment of Luis Doussinague as the new CEO, Serrano expresses uncertainty about his objectives, stating that they remain unclear and cause significant concern.