e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock

Mandy Fields, an insider at e.l.f. Beauty, sold 16,065 shares of the company's stock on September 8, 2026, according to an SEC filing. The shares were sold under a previously established Rule 10b5-1 trading plan, which was set up on June 9, 2026. The total value of the transaction was $1.7 million, based on a weighted average sale price of $104.52 per share.

After the sale, Fields still holds nearly 91,000 shares, representing 15% of her direct equity ownership in the company. The remaining shares are valued at $8.7 million, based on the stock's price at the Sept. 10, 2026 market close of $95.76. While the stock has lost 24% over the past year, the company remains a significant player in the accessible beauty market, with $1.8 billion in TTM revenue and a $6 billion market capitalization.