Disney Plus and Hulu Prices Go Up, With Ad-Free Plans Hit the Hardest
Premium plans will cost about $2 more each month.
Disney has raised the prices on multiple streaming plans offered through Disney+ and Hulu, exactly one year after their last price increase. Premium ad-free subscriptions now cost $2 to $2.50 more per month, while ad-supported versions are an additional $0.50. The ad-supported bundle remains unchanged in price, which is what Disney hopes customers will choose.
Here are the updated prices:
- Disney+ with ads: $12.49 (up from $11.99)
- Disney+ without ads: $21.49 (up from $18.99)
- Hulu with ads: $12.49 (up from $11.99)
- Hulu without ads: $21.49 (up from $18.99)
Other Disney+ and Hulu bundles also saw a price increase, ranging from $0.50 to $3. Disney is promoting these bundles as they have been incorporating Hulu content into the Disney+ app to offer one-stop streaming.
Pricing for Disney+ when it launched in November 2019 was $6.99 per month with no ads, and the ad-supported option appeared in 2022. The no-ad option has seen a 200% increase in price over nearly seven years. Apple's streaming TV service launched simultaneously with Disney+ for $4.99, now costs $14.99, also a 200% increase. Other services like Netflix and HBO Max also regularly raise their prices.
The higher rates will apply to new customers starting today, and existing subscribers will see the increase on their next bill.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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