Disney is raising Disney+ and Hulu prices by up to 13% for the fourth time in four years

Disney and Hulu are raising their prices for the sixth consecutive year, with the ad-free bundle increasing to $21.99 a month from $18.99, according to Business Insider. The move comes as media giants continue to hike streaming prices in an effort to satisfy Wall Street. Other streaming services like Peacock and Netflix have also increased their prices, while Apple TV has raised its cost to $14.99 a month.

Consumers have been turning to free services as streaming prices have risen in recent years, and some media companies are exploring adding free tiers to their streamers.

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