Disney+ and Hulu Raise Prices, With Ad-Free Plans Topping $21 Each
Subscribing to a bundle is now almost exactly half the price of individual plans for each streamer.
Disney+ and Hulu are increasing the cost of their standalone, ad-free premium plans by $2.50, raising the monthly fee to $21.49. In contrast, the ad-supported versions will now cost $12.49 per month, up from $11.99. Furthermore, the Disney+/Hulu Premium Bundle is experiencing a price hike to $21.99 per month, up from $19.99. The ad-free Disney+ and Hulu service remains at $12.99 per month.
These price adjustments will take effect on Wednesday for new subscribers, while existing customers will see the updated rates on their subsequent monthly bill. The hike is part of Disney+ and Hulu's preparations to launch a unified standalone app by the end of the year. Disney+ is also enhancing its technology, features, and personalization.
These changes are set to begin under the new CEO, Josh D'Amaro, starting this spring. This price increase follows a similar hike for ESPN's streaming plans in August. Additional details will be provided later.
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