BTS bridges centuries of Korean art with new 'ARIRANG' merchandise line
K-pop juggernaut BTS is seamlessly blending heritage with modern pop culture in its latest merchandise collection, weaving traditional Joseon Dynasty folk art (munjado) into the visual universe of its fifth studio album, “ARIRANG.” HYBE said Tuesday that the 2026 BTS DALMAJUNG merchandise collection will go on sale Tuesday, with a pop-up store opening the same day at HYBE Yongsan in Seoul. The…
BTS, the global sensation, has masterfully integrated Korea's rich history into its latest merchandising endeavor, "ARIRANG." The 2026 BTS DALMAJUNG collection pays homage to Joseon Dynasty folk art, known as munjado, by incorporating these traditional motifs into the visual identity of the album. This marks the fourth iteration of the DALMAJUNG series and the second joint venture between HYBE and the National Museum Foundation of Korea, following a successful collaboration in 2024 via MU:DS.
The designers have skillfully drawn inspiration from "Aliens," a track from the "ARIRANG" album, with the lyric "heungjeukdaegil" serving as a central motif. This phrase, which encapsulates the notion that adversity can transform into prosperity, is artfully woven into the collection's design. The collection is set to launch on the same day as a pop-up store at HYBE Yongsan in Seoul, marking a significant milestone in BTS's ongoing celebration of Korean heritage.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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