Brand growth expert Jude Chan joins Chicilon Group

Jude Chan, a prominent figure in the advertising industry, has been appointed as the new head of Chicilon Media. This move comes shortly after the company welcomed Jonathan Beh, an expert in international 4A advertising management and brand growth solutions, as its new group president.

Chan's expertise spans across various sectors, including brand strategy, integrated marketing, digital communications, media innovation, and business growth. Prior to joining Chicilon Media, Chan worked at two of the world's largest advertising groups, Publicis and WPP, where he collaborated with global brands, multinational corporations, and significant media agencies.

At Leo Burnett China, Chan played a pivotal role in implementing the 'Power of One' model for McDonald's China. This model integrated creative, media, social media, digital marketing, and retail activation services under a unified operating system, all focused on driving brand growth. The efforts under Chan's leadership led to a remarkable 200% increase in revenue from agency services related to the McDonald's China campaign over a period of two years, growing from $3 million to $9 million.

In his new role, Chan will focus on international client development, agency business expansion, and the growth of Chicilon Media's Traffic Alliance ecosystem. Additionally, he will spearhead the development and commercialization of the company's AI Advertising Creative Design Center. The company expects Chan to serve as a bridge between international clients, agency partners, and Chicilon Media's AI-powered creative capabilities and media network.

Chicilon Media is venturing beyond digital out-of-home (DOOH) advertising, aiming to develop AI-driven brand growth solutions. The company is developing services that incorporate elevator advertising, smart retail media, near-field communication (NFC), Traffic Alliance, and content and news platforms. At the heart of these services is the NEX Brain system, an AI-powered intelligence hub within the network.

Chicilon Media's decision to appoint Chan is part of their strategy to expand their international leadership team and develop comprehensive services that connect brands, technology, media, and business growth.