Ben & Jerry’s CEO Says Its Ice Cream Is an Affordable Treat
Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice. (Source: Bloomberg)
We haven't written up this one. Bloomberg has the full story — the link below goes straight to it.
