Bees and Mac and Cheese: Inside Cynthia Frelund’s Eclectic Investments
Football isn’t the subject where Frelund uses her experience with data.
ESPN and NFL Network data analyst Cynthia Frelund has dabbled in a variety of eclectic investments, including the acquisition of a mac and cheese brand called Goodles. Frelund invested in the company in 2021, only for it to be acquired by Barilla shortly after closing. She became involved with the business after connecting with one of its founders, Paul Earle, whom she met through a friend and business school professor.
Frelund also invested in a beekeeping company, motivated by her concern for the dwindling bee population and the importance of these insects to our ecosystem. While this investment was not as successful as Goodles, it provided her with valuable knowledge about beekeeping and the environment.
Frelund has also invested in Audigent, a company that pioneered the monetization of ad delivery systems using data, and is currently exploring large tabular models (LTMs) as an alternative to large language models for analyzing data sets. These investments showcase Frelund's diverse interests and her focus on finding products and individuals that solve real problems and have strong product-market fit.
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