Assobibe: "Sugar tax to be abolished, 1 billion euros in investments blocked for 2027"
A tax to be abolished. It penalizes the growth of the sector, blocks investments and fails to change obesity trends, nor those of sugar consumption, which are indicated...
Assobibe, the association of Italian producers of non-alcoholic beverages, is urging the abolition of the sugar tax that was introduced in 2019. President Giangiacomo Pierini claims the tax is penalizing the industry, hindering growth and innovation, and failing to achieve its stated goals of reducing obesity and sugar consumption.
The tax, which Pierini estimates could block up to 1 billion euros worth of investment in machinery, processes, and innovation by 2027, has yet to show any impact on obesity rates or overall sugar consumption, which remain stagnant.
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