Apple Reportedly Testing Screenless Fitness Tracker To Rival Whoop, Fitbit Air
Screenless fitness trackers seem to be gaining traction, with both the Garmin CIRQA and Google Fitbit Air launching earlier this year. Now, it seems like Apple might be looking to jump into the product category. According to a recent report by Bloomberg’s Mark Gurman, the bitten fruit brand is developing a wrist-worn device that may […] The post Apple Reportedly Testing Screenless Fitness Tracker…
In a recent report by Bloomberg's Mark Gurman, it has been revealed that Apple is developing a screenless wrist-worn fitness tracker to challenge competitors such as Whoop and Fitbit Air. The project has been ongoing for several months, with prototypes featuring a thin fabric band and a sensor-equipped computing module. Unlike its smartwatch lineup, this device lacks a screen, aiming to minimize distractions from notifications and other functions.
The company's top executives, including executive chairman Tim Cook and services chief Eddy Cue, are reportedly supportive of the initiative. In light of new competitors like Whoop and Oura, Apple seems to be looking to enhance its wearables product offering. While an official release is unlikely before 2028, the company is also exploring other areas such as camera-equipped AirPods, smart glasses, and an AI pendant.
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